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Email Deliverability Best Practices for Vacation Rental Companies: How to Reach More Inboxes
Published on Monday, August 3, 2026
Email Deliverability Best Practices for Vacation Rental Companies: How to Reach More Inboxes Introduction Email marketing remains one of the most powerful tools available to vacation rental companies. It helps drive repeat bookings
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Social Media That Builds Community, Not Just Bookings
Published on Tuesday, June 23, 2026
Social Media That Builds Community, Not Just Bookings For most vacation rental companies, social media has become a numbers game. Post more, get more likes, drive more clicks, fill more nights. And while metrics matter, an entire generation of travelers
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Switching Your Software (PMS) ? Timing is everything.
Published on Thursday, April 30, 2026
Deciding to leave a legacy platform or switch agencies is a major pivot for any Vacation Rental Manager (VRM). While the desire for a better system is often urgent, the success of that transition depends entirely on your roadmap. At Scurto, we’ve
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The Most Overlooked Number In Your Analytics
Published on Tuesday, February 24, 2026
The Most Overlooked Number in Your Analytics In the high-stakes world of vacation rental marketing, the industry remains fixated on traffic. Metrics like "sessions," "clicks," and "reach" dominate the conversation, but they often mask the underlying
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Pay Per Click Success
Published on Monday, January 19, 2026
What a Successful PPC Campaign Actually Looks Like (and How to Read the Reports) Pay-per-click (PPC) advertising is often misunderstood—especially in industries where customers don’t convert on the first visit. For vacation
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Guide to Ranking in AI Results
Published on Friday, January 9, 2026
Search behavior is shifting rapidly. Guests are no longer relying solely on traditional Google searches; they are increasingly asking questions directly to AI-driven platforms such as Google AI Overviews, ChatGPT, Bing Copilot, and voice assistants. For
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Boost Bookings with Structured Data
Published on Thursday, October 16, 2025
Boost Your Bookings with Structured Data For vacation rental managers, maximizing online visibility is essential for increasing occupancy rates and revenue. While professional photos and compelling property descriptions are crucial, there's a powerful
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The Importance of Branding in the Vacation Rental Industry
Published on Thursday, October 9, 2025
The Importance of Branding in the Vacation Rental Industry In today’s competitive vacation rental market, travelers aren’t just booking a place to stay—they’re choosing an experience. With platforms like Airbnb and VRBO dominating
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Supercharge Your Website with New Tools & Features
Published on Thursday, August 21, 2025
Scurto Marketing continues to revolutionize the vacation rental industry with its cutting-edge tools and features designed to drive direct bookings and streamline operations. This article lists many of our most important tools and features that can optimize...
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How Fresh Content Can Drive SEO, Traffic and Bookings
Published on Thursday, May 23, 2024
For vacation rental managers looking to stay ahead in a competitive market, staying on top of the search rankings is crucial to success. One of the most effective ways to achieve this is by consistently creating fresh and relevant content for your website...
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The Importance of SEO and SEM for Short-Term Rental Websites
Published on Thursday, May 23, 2024
As a vacation home manager, your primary goal is to maximize bookings while maintaining high occupancy rates. In the competitive world of short-term rentals, achieving these goals requires a robust online presence. That's where Search Engine Optimization...
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The Power of Email Marketing
Published on Thursday, May 23, 2024
As digital marketing continues to evolve, one tool has consistently proven its effectiveness: email marketing. For vacation rental managers, leveraging the power of email marketing can lead to increased bookings, enhanced brand awareness, and a stronger
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Advantages of Responsive Web Design
Published on Wednesday, May 22, 2024
In today's digital age, where more and more people turn to their smartphones and tablets to browse the Internet, having a website that adapts seamlessly across various devices is not just a luxury but a necessity. This is where responsive web design comes...
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How Social Media Can Boost Bookings
Published on Wednesday, May 22, 2024
Social media is more than just a tool for staying connected with friends and family—it’s a powerful platform for businesses to amplify their reach and engage with potential customers. For vacation rental websites, leveraging the power of social...
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Google - How to Get to the Top
Published on Wednesday, April 12, 2023
Want more direct bookings? Of course, you do. So you need to get more people to your website. But how? There are many ways to get more traffic, but none are as popular, as well-reported, and as proficient as the classic "Google it."
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Website Design Comps are Just the Start
Published on Friday, April 22, 2022
A starting point, not a blueprint. If you've ever worked with a designer on a new website, you’ve probably been shown a beautiful design comp -- a polished image showing what your future website could look like. It's tempting
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The Path to Booking
Published on Thursday, March 24, 2022
A guide based on 20 years of increasing direct bookings with good web design. Design, in our scenario, is much more than your website looking “pretty” or “modern”. Of course, it needs to look good, but when I say design
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Why Choose Scurto Marketing?
Published on Friday, September 24, 2021
A shameless plug on what makes Scurto Marketing special. ##divider## No Smoke and Mirrors Straightforward open communication. No smoke and mirrors, hidden fees, blocks of support, or tricks that make the upfront price lower but the
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Making a Video for Your Vacation Rental Website
Published on Thursday, June 24, 2021
This is not an article to convince you of the benefits of a video. You can find that anywhere. This is also not an article on creating a video for individual units. This IS an article on best practices for creating a video for your vacation rental
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Choosing a Website Developer for Your Vacation Rental Company
Published on Friday, April 24, 2020
First let me say, I am not a website developer here to pitch you. I’m an account manager with Scurto Marketing which involves meeting with property managers to hear their needs, goals and issues then working with a team of developers to help solve
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Vacation Rental Marketing and COVID-19
Published on Thursday, March 26, 2020
Now is not the time to roll over dead. Why would I spend a dime on marketing when people are not booking right now? Are they booking right now? No, but as we know, the vacation rental industry lead time is much longer than buying a sneaker you saw
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GDPR & CCPA Website Compliancy
Published on Wednesday, February 26, 2020
Does it affect me? But I don’t live in California! While that may be true, you may still be affected by the most recent laws to ensure privacy for California or EU residents. Does your website serve people in the EU or California? Then you
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Your Website and Web Accessibility in 2020
Published on Thursday, February 20, 2020
A hot topic in the web community is Website Accessibility. There have been a lot of discussions in the last year with a growing concern about this. Most people are worried about being sued if their website doesn’t have the proper accessibility standards
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Why Having a Website Is So Important!
Published on Monday, December 9, 2019
Whether your company is small or large, having a website allows you to market your business online and helps you establish credibility as a business. Your website is the core of your company’s online presence. It will have a far wider reach than any other...
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Blog Writing Tips with Scurto Marketing
Published on Friday, November 1, 2019
So you have some blog topics and you’re ready to write and publish some articles. You want your content to be interesting to readers as well as provide information of value. Search Engine Optimization (SEO) is key to optimize your site and its
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How to Calculate Your Vacation Rental Marketing Budget
Published on Tuesday, September 26, 2017
Most are looking for a quick answer, but unfortunately the answer is not quick. Within the vacation rental management industry, each company has its own set of variables that can affect your expense calculations. However, there are some basic ideas
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5 Tips to a Better Landing Page
Published on Thursday, August 24, 2017
We all know the importance of good landing pages in our efforts to improve SEO. However, sometimes we go overboard with content, call-to-actions (CTAs) and ugly/obvious keyword stuffing. Never again! At least, that's our hope after you read this article...
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